Actionable Impact with Ben Smith: Rebuilding News for the AI Era

Ben Smith, co-founder and editor-in-chief of Semafor, shares insights on media transformations from blogs to AI, the future of journalism, and how AI tools are reshaping communication strategies. Having spent his career at the vanguard of media transformations, from the early days of blogging and the rise of Politico to leading the virality era at BuzzFeed, Ben is now navigating the most significant shift yet: rebuilding news for the AI era.

In this episode, Ben joins Andrew Bleeker to discuss why AI isn’t just another platform adjustment, but an entirely new medium. Togther they explore how newsrooms are using AI to find clarity in a slurry of information and why, in an automated world, trusted human connections and original stories matter more than ever.

In this episode:

• AI as the New Internet: Why Ben believes AI is a qualitative shift in how we communicate, not just a tool for the digital medium.
• The Tension in Journalism: How news is pulling in two opposite directions: toward total automation and toward intense, creator-led connection.
• Global Perspectives on Adoption: How attitudes toward AI vary from region to region.
• The Return of Fragmented Media: Why the 20th-century model of a few central channels was an anomaly, and how we’ve returned to a world of hyper-partisan, human-led influence.
• The Evolution of Earned Media: Advice for anyone  looking to build their brand with journalists in the AI era.

Disclaimer

Actionable Impact (the “Podcast”) is produced by Bully Pulpit International (“BPI”) for informational purposes only.

The content provided is intended to highlight practical ways technology is transforming corporate communications. It does not constitute professional, technical, or legal advice, nor does it create a consultant-client relationship between you, BPI, a guest or their organization.

Guest Views & Commercial Disclosures 

The views and opinions expressed by guests on the Podcast are their own and do not necessarily reflect the official policy, position, or endorsement of BPI. BPI is not responsible for the accuracy of information provided by guests. Please be advised that BPI may have commercial relationships with companies, organizations, or individuals interviewed or discussed on the Podcast.

Accuracy & Liability 

Because AI systems and the regulatory landscape for new technologies change rapidly, BPI makes no representations or warranties as to the accuracy, completeness, or timeliness of the information discussed. BPI and its affiliates disclaim all liability for any actions taken or not taken based on any or all contents of the Podcast. You should consult with your own technical and legal advisors before implementing organizational changes.