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Digital Political HistoryObama for America

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Fight for LGBT RightsHuman Rights Campaign

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Re-Launched 100-Year-Old Magazine for Today's Digital LandscapeThe New Republic

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Broke Through the Mud Racing MarketMuckFest MS

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Elected Massachusetts' First Female SenatorElizabeth Warren

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Inform & Inspire

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BPI helped the Terry McAuliffe campaign leverage digital in a sophisticated way.

Through a well-executed digital media program, BPI was able to segment messaging at the DMA and zip code level, which made a huge difference in a state that has a wide variance of voter profiles. We also created a targeted persuasion media plan using Google's platform and generated creative for specific audience demographics.

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BPI helped transform a traditional academic report into a user-friendly interactive application – increasing user engagement with the report's content and expanding its reach to important new audiences.

BPI's advertisements increased brand awareness for the Foundation and its work among key audiences – including healthcare elites and government employees at the local, state, and federal level – most of whom would have never come across the report’s information otherwise.

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BPI oversaw the Marty Walsh campaign's digital strategy every step of the way.

BPI joined the Marty Walsh for Mayor campaign on day one, overseeing the campaign's online communications and fundraising efforts. From the mass email program to social graphics, digital rapid response to online advertising, we helped Walsh distinguish himself online during a crowded 12-person preliminary and reach key persuadable audiences during his underdog general election campaign.

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Our Services

Strategy

We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.

Content

We start with your audience and build the content they would like to experience.

Promotion

We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.

Analytics

We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.

In The News

SmartBlogs
28 July 2014

Why Nike’s Derek Jeter ad went viral

There is no viral button on the Internet. (While I’ve always wondered what the F6 button does on a Mac, I don’t think it helps a brand garner millions of video views).
That said, there are many ways a digital campaign can be structured to encourage social sharing and engagement and go viral.

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politico_logo
25 July 2014

The GOP’s digital dilemma

Republicans concede they are at a disadvantage compared with the Democrats because of the number of former Obama data geeks still helping their party’s candidates. But Ben Coffey Clark, a partner at Obama’s main 2012 digital firm, Bully Pulpit Interactive, said he’s still not counting out the GOP over the next two election cycles. “In some ways, there are advantages to starting from scratch, and not relying on legacy systems that don’t talk to each other in the most efficient manner,” he said. “Anyone who thinks the Republican party is out of date because they haven’t been doing things doesn’t understand technology.”

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nationaljournal-fb
24 July 2014

How Far Can Political Technology Reach?

I figured that if anyone is really capable of using precision technology to persuade voters, it is the team that worked for Obama. So one spring morning, I attended a reunion of sorts at the Manhattan office of Bully Pulpit Interactive. Some 2012 campaign alums were now with the firm, which handled Obama’s digital media, and others had gone to work for Google, on the sale side of advertising. The meeting’s atmosphere was chummy, but the business at hand was potentially dismaying: the coming midterms.

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campaignsandelections_logo
26 May 2014

Lauren Miller Named a Rising Star

Lauren Miller helped Elizabeth Warren haul in a record $21 million online during her 2012 Massachusetts Senate campaign. It’s her first job in Washington, though, that she describes as hitting the “jackpot.”

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