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Digital Political HistoryObama for America

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Fight for LGBT RightsHuman Rights Campaign

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Re-Launched 100-Year-Old Magazine for Today's Digital LandscapeThe New Republic

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Broke Through the Mud Racing MarketMuckFest MS

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Elected Massachusetts' First Female SenatorElizabeth Warren

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Inform & Inspire

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BPI helped the Terry McAuliffe campaign leverage digital in a sophisticated way.

Through a well-executed digital media program, BPI was able to segment messaging at the DMA and zip code level, which made a huge difference in a state that has a wide variance of voter profiles. We also created a targeted persuasion media plan using Google's platform and generated creative for specific audience demographics.

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BPI helped transform a traditional academic report into a user-friendly interactive application – increasing user engagement with the report's content and expanding its reach to important new audiences.

BPI's advertisements increased brand awareness for the Foundation and its work among key audiences – including healthcare elites and government employees at the local, state, and federal level – most of whom would have never come across the report’s information otherwise.

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BPI oversaw the Marty Walsh campaign's digital strategy every step of the way.

BPI joined the Marty Walsh for Mayor campaign on day one, overseeing the campaign's online communications and fundraising efforts. From the mass email program to social graphics, digital rapid response to online advertising, we helped Walsh distinguish himself online during a crowded 12-person preliminary and reach key persuadable audiences during his underdog general election campaign.

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Our Services

Strategy

We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.

Content

We start with your audience and build the content they would like to experience.

Promotion

We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.

Analytics

We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.

In The News

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08 April 2014

New York State Dems & Bully Pulpit Interactive Acknowledged As Official Honorees for Best Political Website and Best Home/Welcome Page in the 18th Annual Webby Awards

The New York State Dems has been selected as an Official Honoree in The 18th Annual Webby Awards in the Politics category and Best Home/Welcome Page category. The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising & Media, Online Film & Video, Mobile & Apps, and Social. […]

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07 April 2014

2014 POLLIES: Bully Pulpit Interactive Wins 2 Gold, 2 Silver Awards

Bully Pulpit Interactive has won four POLLIE Awards for work on the Terry McAuliffe for Governor, Marty Walsh for Mayor, Bill de Blasio for Mayor and New York State Democratic Party campaigns. BPI received two Gold awards in the category of Internet Ads for Marty Walsh for Mayor and Terry McAuliffe for Governor. BPI received […]

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02 April 2014

This is How You Win a Political Campaign on Twitter

“Twitter is a great way to advertise in a contested political campaign because it’s not in your face marketing. It offers a very relevant experience,” Alex Kellner, the digital director of the McAuliffe campaign explained on Twitter.

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02 April 2014

Terry McAuliffe: How can a political candidate connect with the right voters in real time to ensure a historic victory?

@TerryMcAuliffe and @BPIMedia developed a rapid response, highly targeted Twitter strategy that maximized efficiency by reaching the most receptive audiences at every stage of the race.

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