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Digital Political HistoryObama for America

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Fight for LGBT RightsHuman Rights Campaign

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Re-Launched 100-Year-Old Magazine for Today's Digital LandscapeThe New Republic

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Broke Through the Mud Racing MarketMuckFest MS

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Elected Massachusetts' First Female SenatorElizabeth Warren

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Results That Matter

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BPI helped the Terry McAuliffe campaign leverage digital in a sophisticated way.

Through a well-executed digital media program, BPI was able to segment messaging at the DMA and zip code level, which made a huge difference in a state that has a wide variance of voter profiles. We also created a targeted persuasion media plan using Google's platform and generated creative for specific audience demographics.

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BPI helped transform a traditional academic report into a user-friendly interactive application – increasing user engagement with the report's content and expanding its reach to important new audiences.

BPI's advertisements increased brand awareness for the Foundation and its work among key audiences – including healthcare elites and government employees at the local, state, and federal level – most of whom would have never come across the report’s information otherwise.

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BPI oversaw the Marty Walsh campaign's digital strategy every step of the way.

BPI joined the Marty Walsh for Mayor campaign on day one, overseeing the campaign's online communications and fundraising efforts. From the mass email program to social graphics, digital rapid response to online advertising, we helped Walsh distinguish himself online during a crowded 12-person preliminary and reach key persuadable audiences during his underdog general election campaign.

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Our Services

Strategy

We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.

Content

We start with your audience and build the content they would like to experience.

Promotion

We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.

Analytics

We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.

In The News

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24 October 2014

Hambycast: The nerd science of campaigning

CNN’s Peter Hamby spent a couple hours at the BPI offices to better understand digital campaigns. See the full video and read the article at the link below.

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30 October 2014

Data-Driven Campaigns Zero In on Voters

Mark Skidmore, partner and chief strategist at Bully Pulpit Interactive, said campaigns face three main challenges: segments (“There’s infinite ways we can segment and target audiences”); formats (a wide range of formats, like video, audio and text, across a wide range of platforms, like Google, Facebook and Pandora); and context (“If I’m on Facebook, I’m in a very different state of mind than if I’m on Twitter searching for news”).

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politico_logo
03 November 2014

The GOP’s digital dilemma

Republicans concede they are at a disadvantage compared with Democrats because of the number of former Obama data geeks still helping their party’s candidates. But Ben Coffey Clark, a partner at Obama’s main 2012 digital firm, Bully Pulpit Interactive, said he’s still not counting out the GOP over the next two election cycles.
“In some ways, there are advantages to starting from scratch and not relying on legacy systems that don’t talk to each other in the most efficient manner,” he said. “Anyone who thinks the Republican Party is out of date because they haven’t been doing things doesn’t understand technology.”

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23 October 2014

Political ads flood Pandora before mid-terms

Jennifer Nedeau of Bully Pulpit Interactive said another advantage to Pandora is the ability to integrate musicians into the ads. “It’s much more powerful to be listening to a certain song and have an artist come up after that song and say, ‘Make sure to get out and vote this November,’ ” said Nedeau, who’s based in Washington, D.

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