Results That Matter
We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.
We start with your audience and build the content they would like to experience.
We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.
We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.
Campaign managers have been wanting to reach potential supporters through social networks. When Mr. McAuliffe’s campaign conducted focus groups with voters before his election, we heard over and over that they got the majority of their political information from Facebook, said Alex Kellner, the campaign¹s digital director and now a director at Bully Pulpit Interactive, a Democratic consultancy.Read Article
“We’re not buying television shows anymore. We’re buying lists of people. We don’t really care about what program you’re watching,” said Andrew Bleeker, president of Bully Pulpit Interactive and who ran online marketing for the 2008 and 2012 Obama campaigns. “This is one of the few things where political is really driving corporate in a really interesting way.”
One reason? There’s a great deal of money and power at stake.
But Andrew Bleeker, founder of Bully Pulpit Interactive — a major Democratic digital firm — pointed out the biggest drawback of direct mail compared with digital. “When you send a mail piece, you don’t know if they are reading it. With digital, we can now know if they saw an online ad.” Bleeker and direct mail consultants both agreed that “smart campaigns” with big war chests are using a mix of tools – including both mail and digital – to target and communicate with voters in a much more sophisticated way than ever before.Read Article
There is no viral button on the Internet. (While I’ve always wondered what the F6 button does on a Mac, I don’t think it helps a brand garner millions of video views).
That said, there are many ways a digital campaign can be structured to encourage social sharing and engagement and go viral.