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Digital Political HistoryObama for America

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Fight for LGBT RightsHuman Rights Campaign

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Re-Launched 100-Year-Old Magazine for Today's Digital LandscapeThe New Republic

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Broke Through the Mud Racing MarketMuckFest MS

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Elected Massachusetts' First Female SenatorElizabeth Warren

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Results That Matter

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BPI helped the Terry McAuliffe campaign leverage digital in a sophisticated way.

Through a well-executed digital media program, BPI was able to segment messaging at the DMA and zip code level, which made a huge difference in a state that has a wide variance of voter profiles. We also created a targeted persuasion media plan using Google's platform and generated creative for specific audience demographics.

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BPI helped transform a traditional academic report into a user-friendly interactive application – increasing user engagement with the report's content and expanding its reach to important new audiences.

BPI's advertisements increased brand awareness for the Foundation and its work among key audiences – including healthcare elites and government employees at the local, state, and federal level – most of whom would have never come across the report’s information otherwise.

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BPI oversaw the Marty Walsh campaign's digital strategy every step of the way.

BPI joined the Marty Walsh for Mayor campaign on day one, overseeing the campaign's online communications and fundraising efforts. From the mass email program to social graphics, digital rapid response to online advertising, we helped Walsh distinguish himself online during a crowded 12-person preliminary and reach key persuadable audiences during his underdog general election campaign.

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Our Services

Strategy

We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.

Content

We start with your audience and build the content they would like to experience.

Promotion

We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.

Analytics

We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.

In The News

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13 October 2014

Democrats push Obama-quality digital tools all the way down to state House races

Jen Nedeau is a senior director at Bully Pulpit Interactive, the Obama re-election campaign’s preferred digital marketing firm. For even the best campaign strategists, she says, data-driven online ad buying was, until recently, a breakthrough. But the software the Obama campaign had to custom-build is now available as off-the-shelf software. “What we’ve been able to do,” says Nedeau, “is to scale the model from the Obama ’12 campaign down to local races, from Terry McAuliffe to Bill de Blasio to Marty Walsh,” naming Virginia’s Democratic governor, and New York City and Boston’s new Democratic mayors respectively.

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12 October 2014

Campaigns Find Ad Space Finite, Even on the Web

“Smart campaigns book early, the same way that smart brands book television early,” said Andrew Bleeker, the president of Bully Pulpit Interactive, a Democratic digital marketing company. “We reserve most of the inventory for our clients in the spring to make sure something like this isn’t a factor.”

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10 September 2014

On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody.

Campaign managers have been wanting to reach potential supporters through social networks. When Mr. McAuliffe’s campaign conducted focus groups with voters before his election, we heard over and over that they got the majority of their political information from Facebook, said Alex Kellner, the campaign¹s digital director and now a director at Bully Pulpit Interactive, a Democratic consultancy.

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22 August 2014

Democrats, Republicans go after data-driven TV ads that know — like, really know – voters

“We’re not buying television shows anymore. We’re buying lists of people. We don’t really care about what program you’re watching,” said Andrew Bleeker, president of Bully Pulpit Interactive and who ran online marketing for the 2008 and 2012 Obama campaigns. “This is one of the few things where political is really driving corporate in a really interesting way.”
One reason? There’s a great deal of money and power at stake.

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