Inform & Inspire
We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.
We start with your audience and build the content they would like to experience.
We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.
We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.
There is no viral button on the Internet. (While I’ve always wondered what the F6 button does on a Mac, I don’t think it helps a brand garner millions of video views).
That said, there are many ways a digital campaign can be structured to encourage social sharing and engagement and go viral.
Republicans concede they are at a disadvantage compared with the Democrats because of the number of former Obama data geeks still helping their party’s candidates. But Ben Coffey Clark, a partner at Obama’s main 2012 digital firm, Bully Pulpit Interactive, said he’s still not counting out the GOP over the next two election cycles. “In some ways, there are advantages to starting from scratch, and not relying on legacy systems that don’t talk to each other in the most efficient manner,” he said. “Anyone who thinks the Republican party is out of date because they haven’t been doing things doesn’t understand technology.”Read Article
I figured that if anyone is really capable of using precision technology to persuade voters, it is the team that worked for Obama. So one spring morning, I attended a reunion of sorts at the Manhattan office of Bully Pulpit Interactive. Some 2012 campaign alums were now with the firm, which handled Obama’s digital media, and others had gone to work for Google, on the sale side of advertising. The meeting’s atmosphere was chummy, but the business at hand was potentially dismaying: the coming midterms.Read Article