Inform & Inspire
We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.
We start with your audience and build the content they would like to experience.
We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.
We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.
“We’re not buying television shows anymore. We’re buying lists of people. We don’t really care about what program you’re watching,” said Andrew Bleeker, president of Bully Pulpit Interactive and who ran online marketing for the 2008 and 2012 Obama campaigns. “This is one of the few things where political is really driving corporate in a really interesting way.”
One reason? There’s a great deal of money and power at stake.
But Andrew Bleeker, founder of Bully Pulpit Interactive — a major Democratic digital firm — pointed out the biggest drawback of direct mail compared with digital. “When you send a mail piece, you don’t know if they are reading it. With digital, we can now know if they saw an online ad.” Bleeker and direct mail consultants both agreed that “smart campaigns” with big war chests are using a mix of tools – including both mail and digital – to target and communicate with voters in a much more sophisticated way than ever before.Read Article
There is no viral button on the Internet. (While I’ve always wondered what the F6 button does on a Mac, I don’t think it helps a brand garner millions of video views).
That said, there are many ways a digital campaign can be structured to encourage social sharing and engagement and go viral.
Republicans concede they are at a disadvantage compared with the Democrats because of the number of former Obama data geeks still helping their party’s candidates. But Ben Coffey Clark, a partner at Obama’s main 2012 digital firm, Bully Pulpit Interactive, said he’s still not counting out the GOP over the next two election cycles. “In some ways, there are advantages to starting from scratch, and not relying on legacy systems that don’t talk to each other in the most efficient manner,” he said. “Anyone who thinks the Republican party is out of date because they haven’t been doing things doesn’t understand technology.”Read Article