Results That Matter
We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.
We start with your audience and build the content they would like to experience.
We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.
We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.
Mark Skidmore, partner and chief strategist at Bully Pulpit Interactive, said campaigns face three main challenges: segments (“There’s infinite ways we can segment and target audiences”); formats (a wide range of formats, like video, audio and text, across a wide range of platforms, like Google, Facebook and Pandora); and context (“If I’m on Facebook, I’m in a very different state of mind than if I’m on Twitter searching for news”).Read Article
Republicans concede they are at a disadvantage compared with Democrats because of the number of former Obama data geeks still helping their party’s candidates. But Ben Coffey Clark, a partner at Obama’s main 2012 digital firm, Bully Pulpit Interactive, said he’s still not counting out the GOP over the next two election cycles.
“In some ways, there are advantages to starting from scratch and not relying on legacy systems that don’t talk to each other in the most efficient manner,” he said. “Anyone who thinks the Republican Party is out of date because they haven’t been doing things doesn’t understand technology.”