Ivanka Farrell
Managing Director, Media
Ivanka Farrell is a Managing Director at Bully Pulpit International (BPI), where she leads the Paid Media team and oversees all planning, buying, and marketing analytics.
Ivanka first joined BPI in 2010, getting her start with client services where she led on some of the company’s largest corporate and advocacy client. After a decade in client services, Ivanka left client services and now leads BPI’s paid media department. She brings over a decade of cross-platform marketing experience to her corporate, advocacy, and political work.
Ivanka also mentors women as they start their careers at BPI, passing along her institutional knowledge. Ivanka maintains a pulse on evolving media consumption habits often presenting at industry events and developing industry-leading paid media strategies. In particular, Ivanka works with a number of early state publications to help develop their offering and pricing.
In 2012, Ivanka took a sabbatical from BPI and headed to Chicago to work on the Obama for America digital advertising team. During her time on the campaign, she ran the Twitter ad program and managed reporting & optimization for their email acquisition & online fundraising program.