Tim Lim Joins Bully Pulpit Interactive as Partner
Today we announced that Tim Lim, President of Precision Network, is formally joining BPI as a partner. BPI helped launch Precision in 2012 and Tim has worked to build out Precision’s ad technology that targets people, not places through online advertising. Precision will continue to operate as an independent targeted media buyer supporting dozens of agencies, and BPI will remain its largest client. The two firms collaborate on technology and media investments where possible to provide the best value to their clients.
Tim has proven himself as a leader in the targeted advertising space by helping grow Precision over the last three years and supporting more than 200 campaigns. The past spring, Precision Network launched a new technology stack, Precision 2.0, that helped to optimize online advertising buys toward viewability and ad exposure time, as well as making it easier to individually target people on mobile devices. BPI was able to leverage this technology and put it into practice during the 2014 Election Cycle. This technology allowed us to better serve our clients and provide more data on how our online ads worked to persuade, inform and drive people to vote this election. We look forward to Tim’s leadership at BPI where he will continue to collaborate on the intersection of technology and media buying.