Centralized Data: Focus on analysis, not reporting
Provide deep insights by campaign theme, audience or message.
A typical ad campaign runs on a dozen different networks or platforms. Data from these sources is typically fractured and can lead to poor decision-making, as it is nearly impossible for any single person to have a 360-degree view of what is happening.
We solved this challenge by putting a reporting system and data warehouse at the heart of our technology stack. Each day, it parses data from each of our advertising platforms, aggregates it by message and audience, verifies it against anti-fraud data, and pairs it together with website activity and transaction data to automatically calculate ROI.
Instead of spending time wrangling data, our team can focus on analysis rather than reporting – and provide deep insights by campaign theme, audience, or message.
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