At the end of the day your social media strategy needs to line up to an offline goal. We don’t believe in simply launching the latest and flashiest platform; rather, we take a look at a core business and strategic objective and find ways for social to enhance a program. We help organizations set up a framework to help them take part in the real-time conversation. To this end we concentrate on a four step process:
1. Listen First: We have helped Fortune 50 companies identify influencers and create actionable intelligence. We determine what online platform they should use to qualify and measure online conversation. This includes monitoring blogs, social media platforms such as Facebook and Twitter, as well as mainstream news organizations and aggregator sites such as Huffington Post.
2. Prepare Compelling Content: We help develop a narrative by creating compelling video, images and posts. We have drafted thousands of communications in multiple languages across hundreds of social media accounts.
3. Optimize Social Media Content : We have a proprietary methodology that allows us to post the right content at the right time, and pair the social side of Facebook with the paid advertising to maximize reach and insight.
4. Recruit & Manage Your Community: We actively manage communities and find ways to get them to take meaningful action.