The web has become increasingly chaotic. We help organization’s make sense of it all and find a path forward. We make sure a digital strategy helps achieve tangible goals by shaping the way people discover, experience and engage with a brand in the following ways:
Digital Audits: We analyze what people are saying online in order to determine how to best position your message. We look at your existing technical infrastructure, monitoring tools, social media content and more to determine how you can best structure your digital marketing programs moving ahead and what pieces are missing.
Marketing Road-Maps: We create a framework and roadmap in order to lay out a custom digital marketing strategy and process to achieve core business objectives based on intelligence gathered in the audit.
Online Branding & Profile Creation: Trying to build a new political campaign, company or publication? Let BPI help you create your online brand by setting up microsites, social media profiles, blogs and other platforms online.
Brand Newsroom: Just like a newsroom at a publication, we help create content that matters to your audience. We offer strategic messaging for paid and organic channels and we work with clients not only to monitor the conversation, but to plan a strategic response and promote your content.
Online Crisis Response: When your brand is in crisis, BPI is there to help. BPI can help you monitor and react to crisis online through paid media and organic content creation.
Online Monitoring Reports: Get insights and trends from across the web in addition to news headlines delivered to your inbox to make sure you know what is happening and how to respond.