Since 2013, BPI has worked with The Brookings Institution—often cited as the world’s most influential think tank—to increase content engagement and expand and diversify its qualified audience. By packaging content in a compelling manner, segmenting audiences and tailoring messages, we’ve helped Brookings efficiently cultivate an engaged following beyond its legacy readers, with a particular focus on international users.
In addition to content marketing, BPI drove a sophisticated subscriber campaign for the Brookings Brief, a daily email update (subscribe here!), in which the organization acquired new subscribers at an exceedingly low cost and with rates of engagement significantly higher than existing Brookings Brief recipients. We were then able to leverage data from that campaign to boost Brookings’s social following.
In our continued partnership, BPI is helping Brookings redefine key performance indicators with a longer-term approach to data and analytics. By identifying audiences with the highest retention rates—and the content that referred them—we’re maximizing both cost efficiency and exposure to audiences most likely to return and retain information.