As its marketing agency of record, BPI helped the Society for Human Resource Management standardize tracking, set the right goals and create key insights. Our work ultimately increased assisted conversion values by 92 percent. BPI changed SHRM's model through research that found more members lead to more total purchases. By focusing on membership first, we increased total purchases by 70 percent.
SHRM is the world's largest association devoted to human resource management, representing more than 250,000 members in over 140 countries.
Learn more about SHRM membership.