Society for Human Resource Management

Society for Human Resource Management

BPI redeveloped SHRM's online marketing practices, ultimately expanding the organization's tracking and focus.

What we Did

As its marketing agency of record, BPI helped the Society for Human Resource Management standardize tracking, set the right goals and create key insights. Our work ultimately increased assisted conversion values by 92 percent. BPI changed SHRM's model through research that found more members lead to more total purchases. By focusing on membership first, we increased total purchases by 70 percent.

The Client

SHRM is the world's largest association devoted to human resource management, representing more than 250,000 members in over 140 countries.

Other Details

Learn more about SHRM membership.