Digital Political HistoryObama for America

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Fight for LGBT RightsHuman Rights Campaign

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Re-Launched 100-Year-Old Magazine for Today's Digital LandscapeThe New Republic

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Broke Through the Mud Racing MarketMuckFest MS

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Elected Massachusetts' First Female SenatorElizabeth Warren

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Results That Matter


BPI helped the Terry McAuliffe campaign leverage digital in a sophisticated way.

Through a well-executed digital media program, BPI was able to segment messaging at the DMA and zip code level, which made a huge difference in a state that has a wide variance of voter profiles. We also created a targeted persuasion media plan using Google's platform and generated creative for specific audience demographics.

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BPI helped transform a traditional academic report into a user-friendly interactive application – increasing user engagement with the report's content and expanding its reach to important new audiences.

BPI's advertisements increased brand awareness for the Foundation and its work among key audiences – including healthcare elites and government employees at the local, state, and federal level – most of whom would have never come across the report’s information otherwise.

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BPI oversaw the Marty Walsh campaign's digital strategy every step of the way.

BPI joined the Marty Walsh for Mayor campaign on day one, overseeing the campaign's online communications and fundraising efforts. From the mass email program to social graphics, digital rapid response to online advertising, we helped Walsh distinguish himself online during a crowded 12-person preliminary and reach key persuadable audiences during his underdog general election campaign.

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Our Services


We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.


We start with your audience and build the content they would like to experience.


We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.


We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.

In The News

24 October 2014

Hambycast: The nerd science of campaigning

CNN’s Peter Hamby spent a couple hours at the BPI offices to better understand digital campaigns. See the full video and read the article at the link below.

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23 October 2014

Political ads flood Pandora before mid-terms

Jennifer Nedeau of Bully Pulpit Interactive said another advantage to Pandora is the ability to integrate musicians into the ads. “It’s much more powerful to be listening to a certain song and have an artist come up after that song and say, ‘Make sure to get out and vote this November,’ ” said Nedeau, who’s based in Washington, D.

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13 October 2014

Democrats push Obama-quality digital tools all the way down to state House races

Jen Nedeau is a senior director at Bully Pulpit Interactive, the Obama re-election campaign’s preferred digital marketing firm. For even the best campaign strategists, she says, data-driven online ad buying was, until recently, a breakthrough. But the software the Obama campaign had to custom-build is now available as off-the-shelf software. “What we’ve been able to do,” says Nedeau, “is to scale the model from the Obama ’12 campaign down to local races, from Terry McAuliffe to Bill de Blasio to Marty Walsh,” naming Virginia’s Democratic governor, and New York City and Boston’s new Democratic mayors respectively.

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12 October 2014

Campaigns Find Ad Space Finite, Even on the Web

“Smart campaigns book early, the same way that smart brands book television early,” said Andrew Bleeker, the president of Bully Pulpit Interactive, a Democratic digital marketing company. “We reserve most of the inventory for our clients in the spring to make sure something like this isn’t a factor.”

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