Results That Matter
We win elections, build movements, raise money and structure digital teams. The core of any BPI engagement is a strategic vision.
We start with your audience and build the content they would like to experience.
We help your content find the right audience. And not only do we have the tools to find who you are looking for, but we match the message to the medium.
We are not just interested in measuring something after the fact. Rather our goal is to measure everything in real time, which allows us to optimize communications every step of the way.
Jen Nedeau is a senior director at Bully Pulpit Interactive, the Obama re-election campaign’s preferred digital marketing firm. For even the best campaign strategists, she says, data-driven online ad buying was, until recently, a breakthrough. But the software the Obama campaign had to custom-build is now available as off-the-shelf software. “What we’ve been able to do,” says Nedeau, “is to scale the model from the Obama ’12 campaign down to local races, from Terry McAuliffe to Bill de Blasio to Marty Walsh,” naming Virginia’s Democratic governor, and New York City and Boston’s new Democratic mayors respectively.Read Article
“Smart campaigns book early, the same way that smart brands book television early,” said Andrew Bleeker, the president of Bully Pulpit Interactive, a Democratic digital marketing company. “We reserve most of the inventory for our clients in the spring to make sure something like this isn’t a factor.”Read Article
Campaign managers have been wanting to reach potential supporters through social networks. When Mr. McAuliffe’s campaign conducted focus groups with voters before his election, we heard over and over that they got the majority of their political information from Facebook, said Alex Kellner, the campaign¹s digital director and now a director at Bully Pulpit Interactive, a Democratic consultancy.Read Article
“We’re not buying television shows anymore. We’re buying lists of people. We don’t really care about what program you’re watching,” said Andrew Bleeker, president of Bully Pulpit Interactive and who ran online marketing for the 2008 and 2012 Obama campaigns. “This is one of the few things where political is really driving corporate in a really interesting way.”
One reason? There’s a great deal of money and power at stake.