One Year After Helping Re-Elect President Obama, Political Firms Expand Presence In New York
AKPD, Bully Pulpit Interactive (BPI), and Analytics Media Group (AMG) today announced the launch of their new office space in the Flatiron District in New York City — which brings together some of the leading national consultants in campaign messaging, ad-making, media buying, digital strategy, audience targeting, and data analytics. Continuing the high stakes, data-driven political mentality of the Obama campaign in servicing political campaigns and businesses across the country, these three firms are working together to expand their collective presence in New York.
AKPD partner and creative director John Del Cecato leads the firm’s New York office, and currently serves as a top advisor on Bill de Blasio’s New York mayoral campaign. Del Cecato opened AKPD’s New York City office in 2001. After producing many of the most widely-recognized ads for President Obama’s 2008 and 2012 campaigns, Del Cecato continues to serve at the center of the company’s creative work – offering candidates for federal, state and municipal office his expertise in message development, speech writing, earned media strategy, and television and radio ad production. Jon Fromowitz, another Obama alumnus, joins Del Cecato in AKPD’s New York office as a senior strategist.
Bully Pulpit Interactive staffs up in New York where BPI Partner, Mark Skidmore, leads the effort to extend BPI’s presence beyond politics and into the business community. Mark has been a senior media adviser to Fortune 500 companies, non-profits such as LIVESTRONG, and some of the most hotly-contested political races in the country — including Obama for America 2012, Elizabeth Warren for U.S. Senate, and Rahm Emanuel for Chicago Mayor. To accelerate the growth of the company in New York, BPI brought Adam Shapiro from DC and hired Stephanie Gent as an Associate Director, who was formerly a special assistant in Secretary Hillary Clinton’s Office of Policy Planning at the State Department and Deputy Treasurer of Secretary Clinton’s Presidential Campaign. Stephanie also has an MBA from NYU’s Stern School of Business. In addition, Kiana Watson joins BPI as a Senior Associate of direct marketing, where she uses her experience with brands such as LG Electronics and Unilever. Also, Arianna Fishman joins as an Account Executive, with a dual role in digital marketing and copy-writing.
Analytics Media Group, which was recently featured in a New York Times Magazine cover story, is run by CEO Jeff Link and founder Larry Grisolano – also a partner at AKPD. AMG has hired eight staffers to work out of the new office. The New York arm of AMG is being led by COO Chauncey McLean. McLean was previously the Director of Media Tracking at the Democratic National Committee, where he led a team of software engineers, data scientists, and political analysts in building a platform for reporting and visualizing media spending, polling and, other critical data for Obama for America.
Organizations are already reaping the benefits of having these firms working side by side – most notably Bill de Blasio’s campaign for mayor, where AKPD’s Del Cecato and Fromowitz, and BPI’s Skidmore, are working to produce and place groundbreaking television broadcast and digital media. As these three companies work together in messaging, targeting, digital advertising, and a pioneering new style of media buying, they are collaborating to work not just in politics, but also the non-profit and for-profit sectors, including publishing, health care, and other emerging industries.