You can learn more about AMG by visiting their site here: www.analyticsmediagroup.com

BPI looks forward to continuing to offer our clients the most innovative and effective solutions for all of their digital needs. From online advertising to email marketing to social media expertise, BPI is always looking for the next big (or small) thing in the evolving online landscape to help brands succeed.

David Axelrod passed along this note about Kate’s hire saying,  “Kate Kochman was the operational hub of our strategic team in the 2012 campaign. Deftly managing a thousand moving parts, she made sure that we always were ahead of the curve.”

Kate’s unique background of managing people, high profile clients and her understanding of the political paid media world is going to be a huge help as we expand our agency beyond a startup agency in DC to a national organization with nearly 40 staff and a growing presence in New York and San Francisco.

At this time, we are also pleased to announce a few promotions here at BPI. Eliza Lockwood has been promoted to Chief Financial Officer. As you all know, Eliza has been responsible for the financial planning and management at BPI over the past four years. In the recent 2012 election cycle, Eliza split her time between Washington, DC and Chicago where she managed the online media budget for the Obama 2012 re-elect campaign on behalf of BPI. Needless to say, Eliza and Kate will be working closely together along with the rest of the staff to help us stay organized, stay on task and take our growing company to the next level.

Finally, we want to announce another exciting development at BPI. As the digital marketing world continues to evolve at lightning speed, particularly when it comes to technology, we’ve decided to promote Mike Schneider to Director of Product Development. In this new role Mike will lead ideation and development of BPI’s propriety online marketing technology solutions. All of those who have gotten to know Mike over the past two years, know his passion for tech and product development. We’re excited for him to help us grow in this area.

Please welcome Kate and congratulate Eliza & Mike on their recent promotions.

Andrew Bleeker is the President of Bully Pulpit Interactive

The Human Rights Campaign immediately got to work to get the word out. We were proud to work with HRC to help direct the real-time conversation on Twitter in positive ways through a variety of promoted tweets celebrating Jason’s courage and asking supporters to spread the word and thank him.

Online platforms like Twitter offer everyone a voice – ideally for good, but sometimes for bad – which is why it is important to be there in the moment and cultivate a positive conversation. Given our past experience working with campaigns and causes, we knew this historic moment had to be remembered positively by the sports community and the world.

We set out to rally a community, to create a conversation support so strong, only a small fringe would even consider going against it. And if they did, they’d get called out.

Through targeting a variety of keywords, interest profiles and hashtags, the organization’s tweets were seen over a million times and retweeted over 8,000 times, helping to shape a historic conversation at a critical time.

Below is one of the tweets with the highest engagement:

RT to congratulate NBA player @jasoncollins34 for his courage to come out twitter.com/HRC/status/328…

— HumanRightsCampaign (@HRC) April 29, 2013

We’re proud to salute Jason Collins and the many other LGBT athletes before him who have had the courage to come out and become not only pioneers, but also role models for youth worldwide.

This is the latest in Bully Pulpit Interactive’s ongoing work with the Human Rights Campaign. BPI recently worked with HRC to shape the real-time digital conversation during the Supreme Court opening arguments through a variety of social and mobile marketing tactics.

Scott Zumwalt is a senior director at Bully Pulpit Interactive. Scott helps lead some of BPI’s major client engagements drawing on his diverse background in digital advocacy for non-profits and political campaigns. Scott, who previously was the chief digital strategist behind the It Gets Better Project, is considered one of the leading digital innovators in the LGBT rights movement.

With nearly a decade of experience in digital strategy and marketing for non-profits and progressive political campaigns, Scott is best known through his work with the award-winning “It Gets Better Project” where he spent the past two and a half years working to bring hope to LGBT youth around the world. Previously, Scott served as New Media Director for Kay Hagan’s successful campaign for the U.S. Senate in North Carolina, directed online strategy in both Oregon and Iowa for Hillary Clinton’s Presidential Campaign and served as an online strategist for former Iowa Governor, Tom Vilsack.

As BPI continues to serve as the largest digital marketer for the Democratic Party, bringing on leaders such as Scott helps us continue to grow our advocacy work and efforts to build social movements online.

We are excited to announce that Lauren Miller has joined Bully Pulpit Interactive as a Senior Director. Many of you know Lauren from our work together on the Elizabeth Warren for Senate campaign where she was the New Media Director. Over the past five political cycles, Lauren has defined how campaigns can use the internet to raise money and win elections. She will be a great addition to the team.

Senator Warren was kind enough to send this note along about Lauren’s decision to join Bully Pulpit Interactive:

“Lauren Miller is an Internet phenom who helped us build the biggest grassroots army in the history of Massachusetts politics – and raise more money from small dollar donors than any other Senate campaign in history. I’m excited to hear that Lauren is now taking her talents to Bully Pulpit Interactive as they continue their terrific work for other Democratic campaigns and organizations across the country. Lauren is the best — and I’m glad she’s on our side.” 

Lauren will advise our political clients such as Terry McAuliffe for Governor, among others, and she will help BPI establish itself not just as the largest digital marketer of the democratic party and brand, but as a premier full service digital firm.  Her hire complements our other additions over the past month: Will Johnson, our new Senior Director for Strategic Services, joined us from Change.org; Madeleine Perry, the former Digital Director for Sen. Sherrod Brown, is a new Deputy Director; and Danielle Butterfield, who was part of the digital advertising team for Obama for America Campaign, is our newest Account Executive.

2013 will continue to be an amazing year as we continue to be the largest digital marketing firm for the democratic party and brand, as well as a leader in the non-profit, publishing and private sectors.

On why it is important for politicians to start early with online tools Clark said, “If you can start to build a relationship now online — maybe have people sign up for your email address, maybe have a website that communicates your positions, talk to people on social media even before you advertise — you’re going to be able to reap benefits later when it’s more intense and we’re right before the election and people care the most.”

On upcoming trends in digital he said, “In the next cycle, I think it’s going to be mobile…In the same way that the tech and Silicon Valley sector sees a trend in mobile growth, that’s a great way they can help politics, to help them figure out the world of mobile as more and more people use smart phones.”

To hear the entire segment, go here.

For the full interview listen here:

On MSNBC’s Daily Rundown, Chuck Todd described the ad saying:

“The remnants of the 2012 campaign has made his first [online] ads go live today, same day that OFA is holding its first day of action supporting the president’s gun control plan. The ad targets [13] GOP lawmakers who have not publicly committed to stricter background checks.”

Visit NBCNews.com for breaking news, world news, and news about the economy

The LA Times wrote:

“The online ad buy, which cost close to six figures, is the first such campaign by Organizing for Action, the month-old advocacy group formed by top advisors to President Obama to build momentum for his legislative agenda. The ads are going live the same day as the group launches its first national mobilization, a so-called day of action featuring 100 events around the country aimed at demonstrating support for Obama’s gun violence reduction plan.”

You can see more examples of the ad running on local news sites and on Facebook below:

This year, we saw greater online integration with each television commercial than in years past with nearly every ad featuring an URL, Facebook Page, Twitter account, hashtag or even an Instagram prompt in an effort to get viewers to participate — and, more importantly, to allow brands to track the results. And while it was nice to see brands aim for an integrated online experience with television commercials, few made social media feel like anything more than an afterthought.

One brand, however, demonstrated a unique and relevant approach to social media — Oreo. Oreo was the only brand that opted for an Instagram integration in their commercial and then provided a fresh image the moment after the lights went out across various social channels, which is a good example of how to be hyper-relevant and join the conversation with the right creative assets.

Out of dozens of commercials that aired during the game, we counted 28 unique hashtags and then ranked the ads that created the most Twitter buzz during the day of the game using data from Topsy.com. We only looked at the data around the day of the game and you can see the list of hashtags we tracked in the chart below. Ranked by volume of mentions, the most popular hashtags related to commercials at the time of our data analysis were: 1) Pepsi’s Halftime Show, 2) Fast & Furious and 3) Budweiser #Clydesdale Ad.

Twitter also tracked the overall response to the game and said that Beyonce’s performance accounted for more than 5.5 million mentions overall – which is much higher than the 33,000 uses of the #pepsihalftime tag below. Additionally, it should be noted that halftime show was an outlier given the length of the experience, but the hashtag results speak to how one could try to measure the ROI of an entertainment sponsorship compared with an on-air TV ad. It should be noted that unless you pull metrics from all platforms — Facebook, Twitter, YouTube, Instagram — you won’t have a complete picture of online buzz, but this is one way we found to quickly measure just some of the social media impact during the Superbowl.

But enough of our analysis, see the results for yourself. Below is a list of hashtags used in the on-air commercials ranked by volume of mentions on Twitter in the last 24 hours. These numbers were pulled on the morning of Monday, February 4.

After the tragic mass shooting at Sandy Hook Elementary School, a group of Newtown, CT, citizens organized to honor the lives lost by unveiling a national grassroots initiative committed to preventing similar tragedies from ever taking place again.

The nonprofit organization, Sandy Hook Promise (SHP, formerly called “Newtown United”), is asking individuals to make a promise to encourage and support common sense solutions that make their communities and our country safer from acts of violence like that which occurred at Sandy Hook Elementary School on December 14, 2012. Learn more.

The campaign did hire the consulting group Bully Pulpit Interactive, which also worked on President Barack Obama’s reelection effort, to run its ad program. Miller said while it’s smart to run an email operation in-house, running an ad program is beyond the capabilities of any Senate or House campaign.

BPI Partner Mark Skidmore was the chief digital ad strategist for the Warren campaign. He had three goals: persuasion (convincing voters to lean toward Warren), mobilization (get out the vote) and acquisition (donations). Reaching out to supporters on Facebook ended up being more important than he had anticipated — it was virtually a non-issue in the 2008 election — and the best times were during key moments in the campaign.

“From a buying perspective, early on, we really concentrated on the key moments we wanted to own. I think that was a really important part of the campaign,” Skidmore said. “I would have spent way more on the conventions, for instance, because we saw a huge return from ads around the convention. Same thing around the debates — I don’t think we could have forecasted she would have done so well in those debates, but if I could have looked back and planned those out, we would have bought those debate moments even bigger than we had.”

The gender gap also played a significant role in the Massachusetts race, with women heavily favoring Warren and men going for Brown. That made the digital strategy especially important for Warren’s campaign, since women dominate many social media sites.