
BPI President and Obama senior digital strategist, Andrew Bleeker discusses the role of digital in the 2012 election.

October 2nd, 2012 was LIVESTRONG Day, and the 15th anniversary of the Lance Armstrong Foundation. To commemorate this moment and honor the 28 million cancer survivors worldwide, BPI helped LIVESTRONG create www.LIVESTRONGDay.org – a platform that allowed users to share messages through their Facebook and Twitter accounts. Messages were gathered in advance and released at…