From The Bully Pulpit

Announcing Our New Website
April 15, 2014

Announcing Our New Website

by Andrew Bleeker

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A Few Thoughts On Ad Viewability
March 25, 2014

A Few Thoughts On Ad Viewability

by Andrew Bleeker

This week The Wall St. Journal ran an article alleging that nearly one third of online ad impressions are factitious. We wanted to share a few thoughts in response.

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Big Brands Battle for Best Real-Time-Marketing Plays During Super Bowl – Who Won?
February 11, 2014

Big Brands Battle for Best Real-Time-Marketing Plays During Super Bowl – Who Won?

by Madeline Twomey

After the clever real-time marketing by Oreo during last year’s Super Bowl blackout, every marketing team wanted to be crowned the RTM champ at the 2014 Brand Bowl. While Oreo bowed out this year, letting other brands battle it out, we still got to see a few wins and a few #fails on the social media playing field.

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Welcome To Our New Hires (And A Note From Terry McAuliffe)
January 23, 2014

Welcome To Our New Hires (And A Note From Terry McAuliffe)

by Andrew Bleeker

2013 was a big year for Bully Pulpit Interactive. We brought on 57 new clients, grew our staff by 50%, increased our fellowship program by 250% and opened two new offices in DC and New York.

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From The Bully Pulpit: Google Allows Marketers To Purchase Only Viewable Ad Impressions
December 13, 2013

From The Bully Pulpit: Google Allows Marketers To Purchase Only Viewable Ad Impressions

by Mike Schneider

Thousands of television screens at gyms go unwatched. Hundreds of USA Today newspapers get dropped at hotel doorsteps and go unread. Radio ads get played, but it's hard to tell who is really listening. For decades, advertisers using legacy media have had to answer a tough question from clients: is my ad really being seen?

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Case Study: Google Drives Terry McAuliffe Win in Virginia with Segmented Online Voter Outreach
December 10, 2013

Case Study: Google Drives Terry McAuliffe Win in Virginia with Segmented Online Voter Outreach

by BPI

Google and Bully Pulpit Interactive (BPI) present a joint case study on how a targeted digital program helped Terry McAuliffe win his race for governor of Virginia.

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Focus on the Issues: How Marriage Equality Rallied Voters in the 2013 Election
November 19, 2013

Focus on the Issues: How Marriage Equality Rallied Voters in the 2013 Election

by Scott Zumwalt

It’s the day before the polls open in Virginia and gubernatorial candidate, Terry McAuliffe, decides to highlight his pro-equality stance and provide a clear contrast to his opponent who once called gay Virginians “self-destructive.” It marked the end of what was a victorious campaign, which focused to “keep gay rights on the political front burner.”

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Focus on Marty Walsh: Boston’s First Competitive Mayor’s Race in 20 Years
November 07, 2013

Focus on Marty Walsh: Boston’s First Competitive Mayor’s Race in 20 Years

by Lauren Miller

Bully Pulpit Interactive joined the Marty Walsh for Mayor campaign on Day One, overseeing the campaign’s online communications and fundraising efforts. From the mass email program to social graphics, digital rapid response to online advertising, we helped the state representative from Dorchester distinguish himself online during a crowded 12-person preliminary, and reach key persuadable audiences during his underdog general election campaign.

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Focus on Bill de Blasio: The True Progressive Choice
November 06, 2013

Focus on Bill de Blasio: The True Progressive Choice

by Mark Skidmore

After three consecutive terms of Mayor Bloomberg at the helm of America’s largest metropolis, New Yorkers had a competitive mayor’s race for the first time in over 10 years. By getting through a tough primary, Bill de Blasio was able to emerge as a leading candidate and show that he was the true progressive choice going into the general election.

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Focus on Terry McAuliffe: Biggest Digital Spend in the History of Virginia Politics

Focus on Terry McAuliffe: Biggest Digital Spend in the History of Virginia Politics

by Andrew Bleeker

The Terry McAuliffe campaign, led by Robby Mook, leveraged digital in a sophisticated way that built on the national lessons of the 2012 cycle and scaled them at the statewide level.

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