From The Bully Pulpit

BPI At 5 Years: Create Results That Matter
September 04, 2014

BPI At 5 Years: Create Results That Matter

by Andrew Bleeker

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When Irony Attacks
August 14, 2014

When Irony Attacks

by Chris Coxen

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Best Marketing Moments At 2014 World Cup
July 22, 2014

Best Marketing Moments At 2014 World Cup

by BPI Staff

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Why It’s Important to Reward Creativity: A Look at the Cannes Lions 2014 Winners
June 26, 2014

Why It’s Important to Reward Creativity: A Look at the Cannes Lions 2014 Winners

by Danielle Butterfield

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BPI Analysis: Here’s Why It Matters That Facebook Improved Individual Ad Targeting with Web Traffic Activity
June 20, 2014

BPI Analysis: Here’s Why It Matters That Facebook Improved Individual Ad Targeting with Web Traffic Activity

by Danielle Butterfield

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In Response to The New York Times’ “The Great Unwatched”
May 05, 2014

In Response to The New York Times’ “The Great Unwatched”

by Mike Schneider

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 BPI’s Scott Zumwalt Talks Tech at SXSW

BPI’s Scott Zumwalt Talks Tech at SXSW

by Jen Nedeau

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Announcing Our New Website
April 15, 2014

Announcing Our New Website

by Andrew Bleeker

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A Few Thoughts On Ad Viewability
March 25, 2014

A Few Thoughts On Ad Viewability

by Andrew Bleeker

This week The Wall St. Journal ran an article alleging that nearly one third of online ad impressions are factitious. We wanted to share a few thoughts in response.

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Big Brands Battle for Best Real-Time-Marketing Plays During Super Bowl – Who Won?
February 11, 2014

Big Brands Battle for Best Real-Time-Marketing Plays During Super Bowl – Who Won?

by Madeline Twomey

After the clever real-time marketing by Oreo during last year’s Super Bowl blackout, every marketing team wanted to be crowned the RTM champ at the 2014 Brand Bowl. While Oreo bowed out this year, letting other brands battle it out, we still got to see a few wins and a few #fails on the social media playing field.

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