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From The Bully Pulpit

Most Internet traffic comes from bots, not people

FEBRUARY 06, 2017 NEWS

Most Internet traffic comes from bots, not people

One of Washington’s largest advertising agencies tells Axios that they have dozens of team members working to ensure advertising is seen by real people, not bots. “The investment we have made in technology to ensure we aren’t buying fraudulent traffic is extensive,” says Ben Coffey Clark, a partner at Bully Pulpit Interactive. “It’s a trust we take very seriously.”

BY BPI STAFF

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How the American Democrats can oppose Donald Trump

JANUARY 30, 2017 NEWS

How the American Democrats can oppose Donald Trump

Ben LaBolt, who served as a press secretary for Obama and now works as a political consultant, said: “Public opinion is going to matter and organising is going to matter. Ultimately, if [Trump is] trying to push through changes that the American people oppose, we’ve got to ensure that Congress hears those concerns.”

BY BPI STAFF

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YouTube Gained Political Ad Revenue This Year, ​But Lost Influence With Voters

DECEMBER 20, 2016 NEWS

YouTube Gained Political Ad Revenue This Year, ​But Lost Influence With Voters

LaBolt isn’t pessimistic about YouTube’s standing for political advertisers – it’s gone from the only show in town to the biggest of two – but said that “while campaigns and politicians may be accustomed to more polished, produced video, Facebook and some others changed the game on videos feeling less polished and more authentic.”

BY BPI STAFF

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Five Predictions for Political Tech and Social Media in 2017

DECEMBER 16, 2016 NEWS

Five Predictions for Political Tech and Social Media in 2017

Andrew Bleeker of Bully Pulpit Interactive, the marketing and communications agency which helped lead Hillary Clinton’s digital efforts, believes that digital staff will start to take on chief communications officer and chief marketing officer roles, “which is when we will see the biggest changes in how we build brands, elect leaders and drive policy.”

BY BPI STAFF

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Andrew Bleeker featured by “Tech on Politics” - Money, Message, Mobilization

DECEMBER 08, 2016 NEWS

Andrew Bleeker featured by “Tech on Politics” - Money, Message, Mobilization

BPI Founder and President, Andrew Bleeker, was interviewed for the Tech on Politics podcast by host Tom Serres.

BY BPI STAFF

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Cracking the Code of the Elusive Infrequent Latino Voter

NOVEMBER 08, 2016 NEWS

Cracking the Code of the Elusive Infrequent Latino Voter

But relying on age as the only cue isn’t enough, said Tim Lim, partner at Bully Pulpit Interactive. The types of content people view online can help; for instance, if a voter is spotted on a Spanish-language site, the ad creative delivered will often be in that language.

BY BPI STAFF

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2016 Election Digital Trends

OCTOBER 31, 2016 BLOG

2016 Election Digital Trends

Elections are great opportunities for innovation because campaigns are forced to iterate in a compressed timeline and the digital strategy must drive real world results – a win at the polls. This year there will be more voter contact online than ever before. As we enter the final sprint of the 2016 election, we wanted […]

BY BPI Staff

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Down-ballot races boost online ads as election nears

OCTOBER 27, 2016 NEWS

Down-ballot races boost online ads as election nears

According to Tim Lim, partner at Bully Pulpit Interactive, a Democratic digital marketing firm, digital videos play an important role as election day nears because they don’t take too much time to create.

BY BPI STAFF

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BPI Featured on The TODAY Show

OCTOBER 24, 2016 BLOG

BPI Featured on The TODAY Show

If you have ever wondered what it takes to create an advertising campaign for a candidate or cause, you will appreciate the segment that aired on The TODAY Show this past Sunday about how digital ads work. BPI worked with the team at TODAY to produce a fake ad campaign for NBC’s Hallie Jackson who visited […]

BY BPI Staff

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The Legacy of @POTUS - Obama has changed digital campaigning forever

OCTOBER 21, 2016 NEWS

The Legacy of @POTUS - Obama has changed digital campaigning forever

One digital agency employed by Clinton, Bully Pulpit Interactive, is a case in point. Having spun out of Obama’s 2008 campaign, the agency also worked on his reelection in 2012. Many of its senior team are seasoned veterans of successful campaigns, and are tasked with ensuring the trend continues.

BY BPI STAFF

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