Bully Pulpit Interactive served as lead digital strategists for Rahm Emanuel’s successful bid for Mayor of Chicago.
On February 22, 2011 Rahm Emanuel was elected with 55% of the vote, giving him the majority needed in order to avoid a March runoff election. In our role as lead digital strategists BPI led a groundbreaking effort which spanned to email communications, social media outreach, design; as well as, advertising and digital media placement. Our team also advised the campaign’s staff on messaging, GOTV and constituency outreach efforts. At the heart of our efforts was a fully integrated offline to online approach with lead media strategists AKPD. Together we worked to synchronize message and placement and shared key metrics which allowed the campaign to implement a state of the art integrated media and segmentation strategy.
To see how we leveraged social media see the official Rahm Emanuel Facebook case study.