Campaign Context
Founded and chaired by Al Gore, The Climate Reality Project’s main focus is to bring the facts about the climate crisis into the mainstream conversation. By engaging the public in an open dialogue the organization seeks to discover meaningful steps to bring about change. On September 14, 2011 The Climate Reality Project launched with a 24 hour global event to dispel myths about climate change. The event took place across 24 presenters, 24 time zones, and 13 languages.
Bully Pulpit Interactive (BPI) led the digital media strategy in 98 countries.
Campaign goals
The goal of the campaign was to drive RSVPs to the live stream event on September 14th in order to drive global engagement and awareness. We accomplished this by running targeted social media and display advertising to core environmentalists, as well as politically active audiences, and media influentials. We ran targeted banner advertising on news sites and environmental blogs, and video advertising scaled across 6 continents and 4 languages. All of this was designed to engage new supporters with the realities of climate change.
Campaign results
Overall we drove over half a billion impressions delivered to 98 countries on 6 continents, generating over 6 million video views, and driving 84% of all Facebook and social media activity.
