Andrew Bleeker, President
There is no one with more experience in political online marketing than Andrew Bleeker. As the founder of Bully Pulpit Interactive, he was embedded with Obama 2012 working on paid media and digital strategy efforts. Past projects including fundraising for non-profits, managing digital advocacy campaigns, and building corporate digital thought leadership. Andrew routinely travels for client work and can often be found in any given United hub.
Prior to founding Bully Pulpit, Andrew helped build Change.gov and served as the New Media Director for the Presidential Inaugural Committee. During the 2008 general election, Andrew was the Director of Internet Advertising for Obama for America. In this capacity, he was responsible for all aspects of online marketing for the campaign and the Democratic National Committee, including unprecedented programs for list building, donor acquisition, voter registration, early voting, persuasion messaging, and GOTV. Andrew also managed Search Engine Optimization and was a senior counselor for all online communications and programs.
Previously, Andrew worked for two online marketing firms and served on the campaigns of John Kerry in 2004 and Tim Kaine in 2005. He also serves as an advisory board member to St. Jude Children’s Research Hospital.
Ben Coffey Clark, Partner and Head of Business Development
Ben Coffey Clark is responsible for client services, new business and relies on a broad digital background to help clients online. Ben led BPI during a grueling two year campaign cycle and he helped defeat Proposition 32 and led the largest digital spend in California, among other things. Over the past decade, Ben has worked as a political operative, consultant and journalist.
Ben is a veteran of several political campaigns. He served as a Get Out The Vote coordinator for southeastern Ohio for President Obama’s 2008 campaign and got his start in Iowa working for Howard Dean in the 2004 primary. He spent the remainder of the cycle with the Running for Change Political Action Committee, a Web-based grassroots PAC that raised over a million dollars on behalf of John Kerry. Since then, he has played a role in several high profile campaigns including Rahm Emanuel’s recent mayoral campaign.
Prior to Bully Pulpit Interactive he worked in Fleishman-Hillard’s Washington, D.C., office where he was Co-Chair of the Global Public Affairs Group and ran award-winning issue advocacy campaigns, most notably for PR week’s 2010 Public Affairs Campaign of the Year. Ben also pioneered a digital public affairs practice for The Harbour Group, a K street crisis communications firm.
A former political reporter in Rhode Island, Ben was the first editorial director for the Washingtonian magazine’s website and successfully re-branded the online publication.
Mark Skidmore, Partner and Chief Strategist
Mark Skidmore is a Partner and the Chief Strategist at Bully Pulpit Interactive. He is responsible for overall digital, marketing advertising strategy for the firm’s roster of political, corporate, and non-profit clients. Mark has pioneered the way campaigns and corporations utilize data to target digital media to voters and consumers. He has been chief digital media adviser to Fortune 500 corporations and the most tightly-contested political races in the country. Mark played a key role in the launch of Obama for America 2012 and during the general election was the chief digital media strategist for Elizabeth Warren, Claire McCaskill, the DSCC, and Marylanders for Marriage Equality. In 2011, he led digital marketing for Rahm Emanuel’s successful mayoral bid.
Prior to BPI, Mark was head of advertising for Blue State Digital, the technology firm responsible for BarackObama.com, where he built and led global advertising for campaigns, foundations, and corporations.
During the 2008 Presidential primaries and general election he helped prove that online advertising could produce measurable returns on investment for candidates and committees. He also pioneered digital rapid response and reputation management strategies that were used to offset smears against Barack Obama during the primary and general elections; and have since become a standard in the digital political playbook. During the Presidential transition he led digital advertising for the Presidential Inaugural Committee and played a key role in the launch of the official inaugural website.
Mark’s rapid response model has been scaled to corporations and global non-profits to generate donations and support. Most notably, during the aftermath of the Haiti earthquake of 2010, Mark arranged and directed one of the largest corporate in-kind giving efforts from top tier digital media outlets. These efforts ultimately led to millions of dollars in relief aid for the American Red Cross and Partners in Health.
Prior to his work in politics he managed online DM campaigns for Nike in Europe and North America as well as luxury brands such as Neiman Marcus.
Eliza Lockwood, Chief Financial Officer
Eliza is responsible for the financial planning and management at Bully Pulpit Interactive.
Over the past three years, Eliza has managed the company’s financial and legal functions, human resources, and recruitment efforts. She helped to develop and implement organizational strategies, policies and practices. In the recent 2012 election cycle, she split her time between Washington, DC and Chicago where she managed the online media budget for the Obama 2012 re-elect campaign on behalf of Bully Pulpit.
In addition to her work at BPI, Eliza is the comptroller for Blue Engine Message and Media where she manages finance, accounting, and human resources. Eliza graduated from Wheaton College in Massachusetts with a bachelor’s degree in American Studies.
Yasmin Aslam, Media Director
Yasmin has over six years of marketing and advertising experience for national and international brands including Jack in the Box, Disney, and Red Bull as well as for political and non-profit organizations. Most notably, she played an integral role on the Obama 2012 Presidential campaign’s digital ads team. She is experienced in integrated channel and communications planning and adept in planning and executing on digital (online, mobile, social, and search), TV, OOH, print, and radio campaigns. She is able to use various planning tools (e.g. MRI, Simmons, Scarborough, ComScore, GA, Nielsen, etc.) as well as launch, track, and report using search and social platforms (e.g. Adwords, Facebook, Twitter, Zignal, Outbrain, Change.org, etc.). She is knowledgeable in the bought, owned, and earned media cycle and proven track record of successful promotional marketing campaigns, on-the-ground activations, and grassroots initiatives. Yasmin is able to track and monetize campaigns using various data partners (e.g. Google Analytics); She has a strong understanding of backend processes, DR metrics, setting benchmarks, and digital best practices. Experienced in running test campaigns. She can also consult on copy and content creation and have knowledge on creative best practices; experienced in account and creative process management of both traditional and non-traditional media.
Will Johnson, Senior Director
Will Johnson is a senior director at Bully Pulpit Interactive where he helps lead new business and strategic initiatives for the firm’s non-profit and political clients. He relies on a broad background in the public, private and non-profit sectors to help clients engage in the digital space. Over the past decade, Will has worked as a political operative, non-profit fundraiser and social venture strategist.
Prior to joining Bully Pulpit Interactive, Will was a director of partnerships and business development at Change.org, an online activism platform that empowers anyone, anywhere to start, join and win campaigns for social change. Before joining Change.org, Will served as the associate director of development and director of alumni relations for The Graduate School of Political Management at The George Washington University in Washington D.C. Will’s experience also includes work in government and electoral politics, having served with the Maryland Democratic Party, The Office of Economic Development and Planning for the City of Boston under Mayor Thomas M. Menino, the Office of U.S. Senator John Kerry and the John Kerry for President campaign. Will is an honors graduate of both Amherst College and The Graduate School of Political Management at The George Washington University.
Lauren Miller, Senior Director
Lauren Miller is a senior director at Bully Pulpit Interactive where she helps to lead strategy for BPI’s political clients as well as expand digital communications and fundraising services. Lauren has helped to develop online advocacy, fundraising, outreach and social media programs for more than 100 political campaigns, nonprofit organizations, cultural and academic institutions, sports and entertainment groups, as well as corporate clients.
Prior to joining Bully Pulpit Interactive, Lauren served as Digital Director for Elizabeth Warren’s Senate campaign, overseeing all online communications, fundraising and organizing via the campaign website, mass email program, social media, SMS, blog outreach, online partnerships, video, and advertising. The Warren campaign raised more money from small-dollar donors than any campaign in the history of the Senate; more than half of all contributions were $25 or less and more than 80% of contributions were $50 or less.
Prior to joining the Warren campaign, Lauren spent more than six years at Blue State Digital, the technology firm best known for its work on BarackObama.com. As a Senior Strategist and Director of Online Communications, Lauren helped develop online advocacy, fundraising, outreach and social media programs for more than 100 political campaigns, nonprofit organizations, cultural and academic institutions, sports and entertainment groups, and corporate clients. Lauren got her start as the State Volunteer Coordinator for the California Democratic Party. She holds a B.A. in Political Science and Middle Eastern & North African Studies from the University of California, Los Angeles.
Scott Zumwalt, Senior Director
Scott Zumwalt is a senior director at Bully Pulpit Interactive. Scott helps lead some of BPI’s major client engagements drawing on his diverse background in digital advocacy for non-profits and political campaigns. Scott is considered one of the leading digital innovators in the LGBT rights movement.
Scott Zumwalt has nearly a decade of experience in digital strategy and marketing for non-profits and progressive political campaigns. Scott is the chief digital strategist that helped launch and develop the award winning It Gets Better Project.
He previously worked for Blue State Digital where he directed strategy accounts for American Red Cross and the Communications Workers of America. In 2008 he was the New Media Director for Kay Hagan’s successful campaign for the U.S. Senate in North Carolina against former Sen. Elizabeth Dole. Scott was also a digital aide on Hillary Clinton’s presidential campaign and with former Gov. Tom Vilsack.
A native of Chappaqua, New York, Scott graduated cum laude from Georgetown University with a B.A. in Political Economy and minor in Sociology. Scott also holds a certificate in Graphic & Web Design and focus in web design and development from Boston University Center for Digital Imaging and Arts.
Jen Nedeau, Senior Director
Jen Nedeau is a director at Bully Pulpit Interactive where she helps to run online marketing campaigns for national non-profits, public affairs groups and publishing clients. She also works to develop new client service offerings around the intersection of social media, content and marketing.
Jen’s career has spanned the industries of publishing, digital marketing and public relations in both Washington, D.C. and New York. Prior to joining Bully Pulpit Interactive, Jen worked for TIME, Fortune, Money and CNNMoney where she promoted magazine and online content as well as major events such as the TIME 100, FORTUNE Most Powerful Women Summit, Brainstorm Tech and more. She helped to execute innovative online programs such as TIME’s partnership with foursquare during the political conventions and created a presence for her brands on stage at SXSW. Previous to working at Time Inc., Jen served as the Director of Digital Strategy at Air America where she helped re-launch the brand online and on air. Jen has also held roles at New Media Strategies, America Abroad Media and has served as a consultant for media, non-profit and corporate clients.
Jen has been published by The New York Times, Washington Post, Stateline.org, SmartBrief on Social Media and more. She has spoken in front of audiences at The National Press Club, Netroots Nation, Princeton’s Woodrow Wilson School, Startup Weekend, among others. She earned her bachelor’s degree in Journalism at The George Washington University’s School of Media and Public Affairs.
Mike Schneider, Director of Product Development
Mike Schneider is the Director of Product Development at Bully Pulpit Interactive where he leads ideation and development of BPI’s marketing technology stack.
Previously, Mike led paid media strategy and buying for BPI’s largest political, corporate, and nonprofit clients. His advertising campaigns generated unprecedented performance and ROI for organizations such as LIVESTRONG, the USO, and the Democratic Senatorial Campaign Committee.
Prior to joining Bully Pulpit Interactive, Mike was an advertising associate at Blue State Digital, where he managed direct-response advertising campaigns for clients such as the U.S. Olympic Committee, NAACP, and Freedom to Marry.
Adam Shapiro, Director
Adam develops digital strategy & marketing programs for a range of non-profit, corporate and political clients at Bully Pulpit.
Adam Shapiro is an associate at Bully Pulpit Interactive with extensive experience in digital marketing, advertising and corporate communications. Previously, Adam was a Principal & Digital Director for Washington Media Group guiding all digital strategy & communication for the firm including clients such as infrastructure giant McWane. Adam served as a Senior Advertising Associate with Blue State Digital, managing online advertising programs for corporate, political, and non-profit clients such as the United States Olympic Committee.
Currently, Adam develops digital strategy & marketing programs for a range of clients at Bully Pulpit. Adam graduated with a dual B.A. in Economics and Political Science for The George Washington University.
Alex Kellner, Director
Prior to joining Bully Pulpit Interactive, Alex served as Digital Director for Gov. Terry McAuliffe’s 2013 gubernatorial campaign and Sen. Claire McCaskill’s 2012 reelection effort. During both cycles he managed online fundraising that netted $7.5 million collectively, coordinated online organizing efforts, and oversaw multi-million dollar online advertising campaigns. He also executed a rapid response plan when Rep. Todd Akin made the controversial remarks that pushed the McCaskill campaign into the national spotlight.
Before hitting the campaign trail, Alex spent several years at Blue State Digital where he developed and executed content, outreach and social networking strategies for more than 50 clients, including the USA World Cup Bid Committee, Governor Martin O’Malley, The Communications Workers of America, Autism Speaks and the United Way. He has also acted as a project manager on dozens of website launches.
Prior to joining BSD, Alex was a project manager at The Institute of Politics, Democracy & the Internet focusing on e-government and digital leadership. He has also spent time working for The AARP Bulletin, Rep. James McGovern, Verizon’s PolicyBlog, Gannett Corporate Communications, and Microsoft.
Alex holds a Master’s in political management and a Bachelor’s in political communications from The George Washington University. Originally from Massachusetts, Alex is an avid Boston sports fan. In his spare time, he enjoys cooking food for his friends, arguing about politics, playing softball, and perfecting his chili recipe.
Graves Spindler, Director
Graves Spindler is a director at Bully Pulpit Interactive, focusing his extensive client engagement and new business development experience on some of Bully Pulpit’s most complex corporate and political relationships. Graves has over ten years of experience working on political campaigns, in the Obama Administration, and developing advertising and communications campaigns for a range of political, non-profit, advocacy, and Fortune 100 clients.
Graves joins Bully Pulpit Interactive following over three years in the Washington, D.C. office of SS+K, a creative communications and advertising agency based in New York City. While at SS+K, Graves helped lead the agency’s efforts across a diverse client set, including General Motors, Obama 2012, the 2012 Democratic National Convention Committee, Advance Publications, and Volkswagen of America to name a few.
In 2009 and 2010, Graves served as the New Media Advisor at the U.S. Department of Homeland Security, where he developed the digital incident communications strategy for DHS – the federal agency responsible for government-wide crisis communications coordination – and managed digital efforts for over 20 incidents while at DHS.
In 2007 and 2008, Graves worked for the Obama/Biden campaign in a number of capacities across the country, finally as the Western New Media desk in Chicago headquarters, managing New Media strategy and resources for nine states.
Graves also served on the Presidential Inaugural Committee in both 2009 and 2013, most recently as the Committee’s Deputy Director for Ticketing and Credentialing. Graves worked on local and statewide elections in Ohio prior to joining the President’s campaign.