What We Do
Bully Pulpit Interactive (BPI) is the product of Madison Avenue and political campaigns, but for a digital age. We are a marketing firm that specializes in public affairs, corporate reputation, social impact and political campaigns. With our clients, we simplify the complex, shift public opinion, position brands and elect world leaders. Above all - we work to change minds. We focus on just the people you need to reach, not broad demographics. We tell your story in a modern context through digital and traditional channels. We help you understand what is working, what isn’t and why through robust testing and a deep understanding of analytics and data. We have supported over 350 clients on five different continents. We have helped to elect Presidents and Prime Ministers, passed American health care reform, driven communications strategy for 12% of FORTUNE 100 companies and worked for several of the top 10 non-profits in America. And we have fun doing it. With offices in Washington, DC, New York and Chicago, we are here to help you achieve your goals with effective strategy, breakthrough creative, and measurable results. When news breaks – good or bad – we want to be your first call.
We started out in advertising and it remains at the core of what we do today. But we don’t buy spots or placements – we aim to move people. All of our advertising is audience first, tailored to just the people you need to persuade and enlist. We identify your audience – such as persuadable voters in battle ground states or customers who care about corporate social responsibility. We think about how they individually consume information from mobile to web to television. We craft clear messaging and memorable creative that meets the audience where they are – whether on social media, television or their ride home. Then we tell you how much we’ve moved public opinion or influenced your audience’s behavior. Our Advertising services include: Media Planning, Buying & Optimization as well as full creative design and video production.
Our clients are getting more sophisticated every day – and we love it! We want to add value and partner with our clients, but also believe it is important to keep many tasks in house where they fit best. We can act as your marketing or digital team or an extension of one. Yet, more and more we are asked to manage full programs. If needed, we manage campaigns – branding efforts, advocacy fights, coalitions, etc. – from soup to nuts. In these cases, BPI can provide its full range of services beyond advertising from setting the course, to managing web, social, content, and analytics programs. Our services include: Audit & Strategy Consulting, Digital Campaign Branding and Production, Interactive Content Development, Platform Management, Testing and Analytics.
Call us crazy, but we like to know that our programs work. And for communications to work, we need to reach the right people with the right message a certain number of times. Yet, most tools are built for consumer marketing – measuring what is easiest to see like clicks, likes, and shares. From modeling your audience to testing messaging, our analytics teams work across every aspect of your campaign. Through our technology and our proprietary Vantage platform, we can run a variety of measurement tests to maximize efficiency. These tests come in three forms: by creative, by channel and by impact.