What We Do

Bully Pulpit Interactive (BPI) is the product of Madison Avenue and political campaigns, but for a digital age. We are a marketing firm that specializes in public affairs, corporate reputation, social impact and political campaigns. With our clients, we simplify the complex, shift public opinion, position brands and elect world leaders. Above all - we work to change minds. We focus on just the people you need to reach, not broad demographics. We tell your story in a modern context through digital and traditional channels. We help you understand what is working, what isn’t and why through robust testing and a deep understanding of analytics and data. We have supported over 350 clients on five different continents. We have helped to elect Presidents and Prime Ministers, passed American health care reform, driven communications strategy for 8% of FORTUNE 100 companies and worked for several of the top 10 non-profits in America. And we have fun doing it. With offices in Washington, DC, New York and Chicago, we are here to help you achieve your goals with effective strategy, breakthrough creative, and measurable results. When news breaks – good or bad – we want to be your first call.

Bully Pulpit Interactive (BPI) is a communications, marketing and advertising agency. We tackle the biggest problems in both the private and public sectors – from electing Presidents and Prime Ministers to supporting FORTUNE 100 companies to advising complex philanthropic initiatives. In doing so, we combine the targeting and analytics of politics with the creative muscle of Madison Avenue. At BPI, we believe that everyone should be able to think big and get it done. And we never doubt that a small group of thoughtful individuals can change the world.

We started out in advertising and it remains at the core of what we do today. But we don’t buy spots or placements – we aim to move people. All of our advertising is audience first, tailored to just the people you need to persuade and enlist. We identify your audience – such as persuadable voters in battle ground states or customers who care about corporate social responsibility. We think about how they individually consume information from mobile to web to television. We craft clear messaging and memorable creative that meets the audience where they are – whether on social media, television or their ride home. Then we tell you how much we’ve moved public opinion or influenced your audience’s behavior. Our Advertising services include: Media Planning, Buying & Optimization as well as full creative design and video production.

Full Service Consulting

Our clients are getting more sophisticated every day – and we love it! We want to add value and partner with our clients, but also believe it is important to keep many tasks in house where they fit best. We can act as your marketing or digital team or an extension of one. Yet, more and more we are asked to manage full programs. If needed, we manage campaigns – branding efforts, advocacy fights, coalitions, etc. – from soup to nuts. In these cases, BPI can provide its full range of services beyond advertising from setting the course, to managing web, social, content, and analytics programs. Our services include: Audit & Strategy Consulting, Digital Campaign Branding and Production, Interactive Content Development, Platform Management, Testing and Analytics.

Testing & Analytics

Call us crazy, but we like to know that our programs work. And for communications to work, we need to reach the right people with the right message a certain number of times. Yet, most tools are built for consumer marketing – measuring what is easiest to see like clicks, likes, and shares. From modeling your audience to testing messaging, our analytics teams work across every aspect of your campaign. Through our technology and our proprietary Vantage platform, we can run a variety of measurement tests to maximize efficiency. These tests come in three forms: by creative, by channel and by impact.

Our History


Makes Political History

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Presidential Inauguration

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Bully Pulpit Interactive Founded

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Affordable Care Act Drafted into Law

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Makes History Abroad

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BPI Grows & Adds Two Partners

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Rahm Emanuel Elected Mayor

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BPI Launches OFA 2012 Re-Election

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Does Anyone Doubt Climate Change?

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2 Legit 2 Quit: Ed Lee Elected in San Francisco

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Precision Network Launched

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Cancer Survivors Make History

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2012 Election: A Winning Slate

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Analytics Media Group Formed

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BPI Opens New Office In Washington, DC

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Emily's List: The Madame President Campaign

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Monumental Day for Equality

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NY State Dems Re-Launched

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BPI Opens a New York Office

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2013 Elections: Another Clean Sweep

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Bill de Blasio: The True Progressive Choice

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Best Marketing Moments At 2014 World Cup

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BPI Celebrates 5-Year Anniversary

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BPI Opens Expanded NYC Office

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Tim Lim Joins BPI As A Partner

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BPI Produces TV Ads for U.S. Census

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BPI Launches Vantage Platform

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BPI Helps Launch HFA

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BPI Featured on Inc. 5000

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BPI Opens Chicago Office

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Ann Marie Habershaw Joins BPI As COO

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Training the Next Generation of Political Data Nerds

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Reaching The Elusive Elite Audience in DC

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Eliza Lockwood Promoted to Partner

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BPI Acquires The Incite Agency

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Let's work together

Bully Pulpit Interactive will drive the results that matter for your organization.


730 N. Franklin St.
Suite 404
Chicago, IL 60654



915 Broadway
Suite 1301
New York NY, 10010



1140 Connecticut Ave. NW
Suite 800
Washington DC, 20036