What We Do

Bully Pulpit Interactive (BPI) is the product of Madison Avenue and political campaigns, but for a digital age. We are a marketing firm that specializes in public affairs, corporate reputation, social impact and political campaigns. With our clients, we simplify the complex, shift public opinion, position brands and elect world leaders. Above all - we work to change minds. We focus on just the people you need to reach, not broad demographics. We tell your story in a modern context through digital and traditional channels. We help you understand what is working, what isn’t and why through robust testing and a deep understanding of analytics and data. We have supported over 350 clients on five different continents. We have helped to elect Presidents and Prime Ministers, passed American health care reform, driven communications strategy for 8% of FORTUNE 100 companies and worked for several of the top 10 non-profits in America. And we have fun doing it. With offices in Washington, DC, New York and Chicago, we are here to help you achieve your goals with effective strategy, breakthrough creative, and measurable results. When news breaks – good or bad – we want to be your first call.

Bully Pulpit Interactive (BPI) is a communications, marketing and advertising agency. We tackle the biggest problems in both the private and public sectors – from electing Presidents and Prime Ministers to supporting FORTUNE 100 companies to advising complex philanthropic initiatives. In doing so, we combine the targeting and analytics of politics with the creative muscle of Madison Avenue. At BPI, we believe that everyone should be able to think big and get it done. And we never doubt that a small group of thoughtful individuals can change the world.
Advertising

We started out in advertising and it remains at the core of what we do today. But we don’t buy spots or placements – we aim to move people. All of our advertising is audience first, tailored to just the people you need to persuade and enlist. We identify your audience – such as persuadable voters in battle ground states or customers who care about corporate social responsibility. We think about how they individually consume information from mobile to web to television. We craft clear messaging and memorable creative that meets the audience where they are – whether on social media, television or their ride home. Then we tell you how much we’ve moved public opinion or influenced your audience’s behavior. Our Advertising services include: Media Planning, Buying & Optimization as well as full creative design and video production.

Full Service Consulting

Our clients are getting more sophisticated every day – and we love it! We want to add value and partner with our clients, but also believe it is important to keep many tasks in house where they fit best. We can act as your marketing or digital team or an extension of one. Yet, more and more we are asked to manage full programs. If needed, we manage campaigns – branding efforts, advocacy fights, coalitions, etc. – from soup to nuts. In these cases, BPI can provide its full range of services beyond advertising from setting the course, to managing web, social, content, and analytics programs. Our services include: Audit & Strategy Consulting, Digital Campaign Branding and Production, Interactive Content Development, Platform Management, Testing and Analytics.

Testing & Analytics

Call us crazy, but we like to know that our programs work. And for communications to work, we need to reach the right people with the right message a certain number of times. Yet, most tools are built for consumer marketing – measuring what is easiest to see like clicks, likes, and shares. From modeling your audience to testing messaging, our analytics teams work across every aspect of your campaign. Through our technology and our proprietary Vantage platform, we can run a variety of measurement tests to maximize efficiency. These tests come in three forms: by creative, by channel and by impact.

Our History

11/04/2008

Makes Political History

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01/20/2009

Presidential Inauguration

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09/02/2009

Bully Pulpit Interactive Founded

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03/23/2010

Affordable Care Act Drafted into Law

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05/26/2010

Makes History Abroad

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09/01/2010

BPI Grows & Adds Two Partners

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02/22/2011

Rahm Emanuel Elected Mayor

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04/04/2011

BPI Launches OFA 2012 Re-Election

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09/14/2011

Does Anyone Doubt Climate Change?

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10/24/2011

2 Legit 2 Quit: Ed Lee Elected in San Francisco

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03/03/2012

Precision Network Launched

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10/02/2012

Cancer Survivors Make History

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11/06/2012

2012 Election: A Winning Slate

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01/17/2013

Analytics Media Group Formed

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02/01/2013

BPI Opens New Office In Washington, DC

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03/03/2013

Emily's List: The Madame President Campaign

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06/26/2013

Monumental Day for Equality

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10/04/2013

NY State Dems Re-Launched

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11/04/2013

BPI Opens a New York Office

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11/05/2013

2013 Elections: Another Clean Sweep

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01/15/2014

Bill de Blasio: The True Progressive Choice

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07/22/2014

Best Marketing Moments At 2014 World Cup

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09/04/2014

BPI Celebrates 5-Year Anniversary

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09/24/2014

BPI Opens Expanded NYC Office

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12/10/2014

Tim Lim Joins BPI As A Partner

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04/01/2015

BPI Produces TV Ads for U.S. Census

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04/02/2015

BPI Launches Vantage Platform

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04/12/2015

BPI Helps Launch HFA

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08/13/2015

BPI Featured on Inc. 5000

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09/02/2015

BPI Opens Chicago Office

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09/09/2015

Ann Marie Habershaw Joins BPI As COO

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12/16/2015

Training the Next Generation of Political Data Nerds

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02/04/2016

Reaching The Elusive Elite Audience in DC

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02/12/2016

Eliza Lockwood Promoted to Partner

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09/15/2016

BPI Acquires The Incite Agency

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Let's work together

Bully Pulpit Interactive will drive the results that matter for your organization.

CHI

730 N. Franklin St.
Suite 404
Chicago, IL 60654

202.331.0052

NYC

915 Broadway
Suite 1301
New York NY, 10010

347.460.6861

DC

1140 Connecticut Ave. NW
Suite 800
Washington DC, 20036

202.331.0052